Overview: At Marquette Boutique, I strengthened the brand's identity by creating logos for tags, hats, knitwear, and loungewear, and updated packaging and marketing materials with modern graphics. I managed visual content across six platforms—including emails, social media, website design, and Shopify—to ensure brand consistency. I also researched merchandising trends to guide product and marketing decisions and organized retail pop-up shops, boosting visibility and sales. This experience deepened my expertise in combining fashion, design, and business strategy.